Virtual Assistants as Car Dealership Sales Assistant
Car Dealership Sales Assistant can greatly help with automotive digital marketing. It is crucial because the world is fully integrated with technology today. The majority of potential car buyers rely on the internet as their primary source of information, search engines are the first research point. Selling new or used vehicles online requires a robust online marketing strategy and implementing it consistently and effectively.
Digital marketing for car dealerships requires a dedicated team whose duties involve establishing brand awareness, customer loyalty, and engagement. You can add to your expenses by hiring an internal team for these tasks, but hiring Virtual Assistants to manage your Digital Marketing is much more cost-efficient and is a low-risk, high-reward investment.
Virtual Assistants can implement strong Search Engine Optimization (SEO) strategies. Strategies that will make your dealership dominate page 1 of search results.
Social media platforms can also establish a stronger dealership brand. Get your dealership brand in front of the eyes of new car buyers. One example is Facebook: 84% of automotive shoppers are on Facebook, and 24% of them have used Facebook as a resource for making their vehicle purchases. Virtual Assistants can keep track of engaging content on different social media channels, such as new car inventory, engaging in conversations on your social pages, and monitoring social reviews.
Auto dealerships’ online reputation is a reflection of customer satisfaction. According to Bright Local, 88% of car-buyers trust online reviews as much as they would trust personal recommendations. Reviews about your brand could make or break you. A study by Digital Air Strike, said a huge percentage of car buyers turn to online review sites before making a purchase. 70% of car buyers said that online dealership reviews influence their decision. 24% also consider review sites as the “most helpful” factor when making purchase decisions. Virtual Assistants monitor your online reviews, quickly and can constructively respond to negative reviews. Continuously encourage potential car-buyers to leave positive reviews about their purchase experience.
Virtual Assistants can also take calls for Appointment Setting for Car Dealerships. According to J.D., over half (59%) of consumers prefer to set an appointment over the phone. These calls are very vital in increasing the number of potential buyers. Email marketing is also an effective channel for lead generation and dealerships. 35% of car buyers want emails tailored based on their interests. 28% said they would click on an email from a dealership with information about a style, color, or model they are interested in. In contrast, for consumers who receive impersonal emails that are not specific to their interests or location, 23% are less likely to visit that dealer’s website. 32% will feel irritated or annoyed towards that dealership. Your Virtual Assistants are there to put that human touch to the car-buyers, whether in phone calls or emails.
In summary, Virtual Assistants for Car Dealerships offer the following services:
- Digital marketing on search engines and social media.
- Sales appointment setting,
- Establishing a presence by participating in online community websites,
- Reputation Marketing,
- Email Marketing,
- Re-engagement marketing automation,
- Digital Content Planning; and,
- Website Management
The face of marketing is changing and has been changing ever since. Hiring a Virtual Assistant with the proper skills and knowledge will help your car dealership thrive and excel in this marketing landscape. A dedicated Virtual Assistant will not just help build brand awareness but also make sure that it stays relevant on the World Wide Web.
If you wish to know more about hiring a sales assistant for a car dealership, feel free to reach out to Aloe Belascuain!